Horror trailer deconstruction - IT

The task that I've been asked to complete is a deconstruction of a horror movie trailer from within the past 3 years. The horror trailer that I've decided to deconstruct is 'IT' I've chosen this trailer because the film is new and I haven't seen it before and had only briefly seen the trailer once.

The use of close up's along with the calm music at the start of the trailer makes the audience forget that the movie is actually a horror. The music then changes to a much faster and more urgent pace and this is when the true horror begins. the use of a close up and POV shot shocks the audience and really adds to the fear factor of  the trailer. The fast pace editing matches with the music that is used towards the end of the trailer paired together, both elements cause suspense and fear for the audience. The use of text that appears word by word on the screen ('What are you afraid of?') creates a sense of involvement for the audience as after the last word appears on the screen a clown also appears. This makes it seem as if the clown is asking the audience a question. I feel as if the trailer definitely incises the audience to watch the film as it's very well put together.